This blog is about my love for consumerism and branding. I believe that every one of us is a Kaibutsu (Monster) Consumer. We all have wants, needs, and desires. Our culture facilitates a gluttonous haven for these human characteristics.
I started this blog because I wanted to write what I thought were cool, interesting, and desirable. I still have that desire. But I want to discuss and analyze what consumers and cultures, importantly, find cool, interesting, and desirable. Music, Fashion, Technology, Cars, etc. I want to learn and analyze how our consumer minds work. I also want to learn about how companies are changing their tactics. Companies and Industries have a strong sense of what consumers want. At least they used to. Their is a shift in how consumers consume and producers produce. No longer are products thrown down our throats and expected to be the de facto choices for consumers. This is interests me.
Follow me as I bring this desire back to life.
Thank you, Rob Walker, rediscovering your book about Brands and Consumers, Buying In: The Secret Dialogue Between What We Buy and Who We Are, brought back a fire I deeply needed.
Everyday people put stuff in their pocket. Things that they always put in on a regular basis. Somethings not. Here is my pocket’s story.
1. The communication device.
2. The keys of travel, work, and home. The ever important bottle opener.
3. USB key for porn, illegal music, i mean…stuff.
4. Cash money and plastic.
5. The iPod.
courtesy of creative genius not affiliated with apple, or are they.
So the internet has been set on fire by the possibility of an Apple Tablet. Dubbed the “iSlate”, because of domain registration by the Cupertino company, the as of this moment publicly unseen product will be something. Rumors are saying the product will be feature everything from the mouth watering front facing camera for iChat sessions to more than unnecessary multi-touch on the back of the unit. The rumors are almost always never fulfilled, but I hope that more than one of the rumors are fulfilled by the company.
My 2 cents says it will be a “Life Device”. It won’t be a full fledged computer. For obvious technical reasons. It will be a mini computer that can go with you anywhere. Think of it as a mix of the geographic computing freedom that a netbook provides and the form factor and information potential that a kindle or e-book possesses. An iPhone is a suffice solution but the screen really hinders the iPhone potential compared to what a tablet, or “iSlate”, would provide.
another mock up courtesy of another creative genius
What do I mean by “Life Device”? The iPhone is a good example. Before the prevalent days of smart phones, which hasn’t really been that long, gathering and pulling information to you would consist of sitting in front of a bulky desktop computer or, to the more mobile minded user, a laptop tethered to either a Ethernet cord or a wife connection. A great solution that calls for the days that people sat in front of a television to wait for their favorite show to turn on or get their news.
A bike is great fun. A fixed gear bike is even greater fun. On a fixed gear you can’t coast. At all. You can pedal slowly, but you can’t stop pedaling. That’s a great thing about a fixed gear bike. The rush of air hitting you in the face as you pedal faster and faster, testing your body and mental capacity to just keep on pedaling and pedaling.
The thing about a fixed gear bike is that you have to use toe clips in order to secure your feet to your pedals. I hate toe clips. They are not meant for big footed people, at least the ones that came with my bike. I decided to take them out and needless to say it wasn’t fun. Pedaling was a bitch. I exerted too much force pushing down and keeping my feet on the pedal.
So I decided to purchase this product called Feetbelts. For $20, plus $6 shipping, I received a set of belts made from recycled seat belts. They get a bunch of belts from damaged cars at the junkyard, they do their magic, and you get a great product! Ha, I love this thing. It’s made my rides very fun and much more comfortable.
Pick up this product if you are looking for a great alternative to traditional toe clips.
After a dinner, I decided to hit up a local music shop called Rasputin’s. They got some good shit at that store. Unfortunately, I don’t have all the money in the world to afford everything in that store. So I compromise and try my luck with the dollar and 50 cent used record buckets. I always find interesting things pick ups. Here are a few of my purchases:
Stevie Wonder – Music of My Mind & Marvin Gaye – What’s Going On
Sade – Diamond Life & The Chamber Brothers – The Time Has Come
I was pleasantly surprised to see the Marvin Gaye record in the dollar bucket. Equally surprised with the Stevie Wonder record. Two classic albums that added to the evolution of music.
Sade is a beautiful woman and a fucking amazing singer. She sings such a great amount of emotion in her music that I have to stop and just listen to her music.
The Chambers Brothers is a great pick up, as well. The band is probably best known for the song “The Time Has Come Today” and it is definitely one of the songs that defined the 60s. I used to listen to that song when I was young.
When I was young, around junior high age, I was really into 60’s pop music. Something about the generation of music attracted me to it and I wanted to find anything and everything that I could listen to. This is one of those songs. I didn’t know much about who the band was and I even thought a white guy sang the song. Wow.
It’s nice how everything comes full circle like that.
Al Green – Greatest Hits
Kid Cudi – Pursuit of Happiness
I just entered the hipster zone. My new bike should be coming in on Friday. Looking to get in shape and look cool doing it. More of the previous than the latter. Check out the vendor that I bought it from here.