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If you happen to read a newspaper today or for the next few, Samsung, is launching an ad campaign to somehow stop the line at Apple stores around the world from forming. Good luck with that. The newspaper ads is simply a shot of the two phones together with the tagline “It doesn’t take a genius” with a rundown of arguably superior features of the Galaxy S III compared to the features of the iPhone 5. Pretty clever, I guess.

Unfortunately, the leak on a few news sources before publication and Apple fanboys/girls have decided to fight back. With a few of their renditions. Pretty clever. I personally like the PSA anti-bully one below. Nothing makes it more serious than pointing out which tech company is the bully.

Samsung has a pretty clever ad campaign here. These ads are running in a few newspapers around the country. In my opinion, those who will probably view these ads will be people who are late adopters and may be thinking about purchasing their very first smart phones or purchasing one as a gift. Smart on Samsung, if they recognize this potential. But in reality too much negative feedback has been created with the ruling against Samsung in their copyright case with Apple.

Just move on and stay away from that whole debacle. Yes, any press is good press, but public opinion has already swayed in favor of Apple. It will take a much stronger push than a comparative ad between the Galaxy and the iPhone to change that. If your phone is really strong in features and supposedly leap years ahead than the iPhone, use the phone as your tool. Not words. Show off your phone in action. Create the desire.

This blog is about my love for consumerism and branding. I believe that every one of us is a Kaibutsu (Monster) Consumer. We all have wants, needs, and desires. Our culture facilitates a gluttonous haven for these human characteristics.

I started this blog because I wanted to write what I thought were cool, interesting, and desirable. I still have that desire. But I want to discuss and analyze what consumers and cultures, importantly, find cool, interesting, and desirable. Music, Fashion, Technology, Cars, etc. I want to learn and analyze how our consumer minds work. I also want to learn about how companies are changing their tactics. Companies and Industries have a strong sense of what consumers want. At least they used to. Their is a shift in how consumers consume and producers produce. No longer are products thrown down our throats and expected to be the de facto choices for consumers. This is interests me.

Follow me as I bring this desire back to life.

Thank you, Rob Walker, rediscovering your book about Brands and Consumers, Buying In: The Secret Dialogue Between What We Buy and Who We Are, brought back a fire I deeply needed.

As many of you know, Jack, the star of Jack in the Box commercials, was in an “accident” this new year. As he was leaving his office, Jack was hit by a incoming transit vehicle. A bus by any other name. What transpired afterwards was a viral marketing campaign that ran for a few months. With it came a website. HangintherJack.com.


The whole idea for the marketing plan was to report the “life of Jack Box” as he was recovering from a horrific accident. Videos of the accident, first hand accounts, get well wishes from fans, and interviews with key employees accompanied the website. When he “awoke” from his coma,

What was the point? The marketing department or agency working for Jack in the Box Inc. utilized this approach to roll-out a new brand strategy for the company. Gone is the simple, but recognizable, red box with diagonal text. What resulted is a completely redesigned website, new logo, and a new more updated products & services for the chain of restaurants.

The logo is intuitive. Playful like the old one but with a much more updated and upbeat feel. Look at the tail of the “K” and you will recognize the classic smile of Jack Box.

jack-in-the-box-before-and-after

The website was a great way to utilize the power of social networking. Many companies are utilizing twitter and facebook, but I haven’t seen a company push a complete brand strategy through social networking. Supporters can link their youtube videos, send e-mail well wishes, follow Jack’s “status” on Twitter and Facebook, and download images to show support through aim or their own personal blog. This was a well executed marketing strategy utilizing the usefulness of social networks.

I would like to see more and more big corporate companies to follow Jack in the Box’s lead. Many are still hesitant to push their marketing strategy through social networks. Even though Jack in the Box utilized social networks in their campaign, the main avenue were still television commercials. Before this decade ends, we will see one more major marketing campaign with a major utilization of social networks. Maybe the company wont devote their entire time to social networking, but any company that won’t utilize the power of this tool may not have a better effect than what Jack in the Box inc has done

Americans, in general, are hard workers. But the two days out of the week that we call our weekend is our sanctuary for relaxation. But sometimes I think of what Americans can accomplish if we just go to that extra mile. That one or two steps that we as workers can perform to be more productivity as a whole. In Japan it’s not uncommon for an employe to spend their entire entire career in one job. In fact, it’s the norm. Japanese men and women are very loyal to their jobs. If you don’t believe me, find a video of a Japanese gas station attendant, and you’ll see the dedication to their position. In America, some would look down on a certain job career. But in Japan, any job is a great job. Check out some pictures of Japanese studio Polyphony Digital, producers of the very popular Gran Turismo series. Sleeping in cramp cots and sleeping chairs in your very confined cubicle, now that’s going the extra mile. Thank you to jeffstaple for these images. Please check out his blog here.

Recently, a CNN iReport citizen journalist published a news item breaking the news of Steve Jobs heart attack. (CNN’s official statement to the fake news item) The aftermath of this false news item was the sharp drop in Apple’s share. This resulted in an SEC investigation being launched to pursue if the item was to force a sell off on Apple shares, which would result in a very bad consequences for the “citizen journalist”. The fun part is that this “citizen journalist” may never be found and punished to the fullest extent of the law.

So, I posted an entry last week about citizen journalism, referring to CBS eye mobile blunder. I am not a great fan of citizen journalism. I agree that it gives new sources an ability to increase their scope of content for their viewers. But the biggest negative that I see with citizen journalism is the freedom of it all. Journalism, news reporting, in general involves a great deal of fact checking. Being a “citizen journalist” does not give you the freedom to post whatever you want. You have to be responsible to the news and to the readers or viewers you are informing.

Look, real journalists become journalists because they earn the right to be. Your average joe or jane on the street, who call themselves “citizen journalist” will never be a true journalist. All they ever will be is an innocent bystander who was at the right place at the right time. Nothing more, nothing less. They have no credibility other than being their own viewpoint.

The solution that seems most plausible is the control and management of the content. The whole point of these citizen journalism websites is that users can post whatever they want. Users must govern themselves and make sure that each user is properly using the website. But if CNN or CBS were to control the users for the sake of their own credibility and revenue, will users still use the website afterwards?

Youtube, Flickr, Myspace, etc., basically any user generated website have rules and regulation on how their users have to act. But the users didn’t leave. They either didn’t care anymore or took a shortcut to avoid the system. They also did not leave because these websites were almost vital to people’s lives. Is CNN iReport or CBS Eye Mobile vital to the lives of their users?

‘Interesting, though, the citizens’ definition of “news.”‘ – Learmonth, Advertising Age

Media is a changing landscape. Everything is coming into the web. TV, Films, and Music will all one day be delivered on the internet. With that a cultural change is brewing. What is entertainment? Users are more inclined to view things that are not necessarily pushed down their throat. People are the ones in control of what they want to see, but negatives come with this freedom. CBS found out the hard way.

CBS has jumped the interactivity bandwagon and have given viewers a website all their own. In the spirit of digg.com, CBS has created a social news network website called CBSeyemobile.com. On the website, users upload pictures and videos that give a first hand account as the news happen. CBS is not the first TV network to invest in this strategy, CNN has prominently placed youtube videos and twitter messages in their live broadcast to expand their content.

CBS found a market that they could infiltrate with their brand name, and a pie got thrown into their face. They basically did not expect users to upload NSFW content on their website. Negative content like this can hurt the brand and the website technology.

Advertisers are not willing to put their name next to the service because of a negative image associated with it. But if CBSeyemobile.com were to control the content and have moderators find items that are news-worthy, would users feel less inclined to put their content on the website. It’s the double edge sword of creating a social news website when you’re depending on money streaming in from main street. You either lose business or you lose users, which is important. A balance has to be expressed inside the organization, and the true skin of CBSeyemobile will show.

Read the advertising age blog post here.