If you happen to read a newspaper today or for the next few, Samsung, is launching an ad campaign to somehow stop the line at Apple stores around the world from forming. Good luck with that. The newspaper ads is simply a shot of the two phones together with the tagline “It doesn’t take a genius” with a rundown of arguably superior features of the Galaxy S III compared to the features of the iPhone 5. Pretty clever, I guess.
Unfortunately, the leak on a few news sources before publication and Apple fanboys/girls have decided to fight back. With a few of their renditions. Pretty clever. I personally like the PSA anti-bully one below. Nothing makes it more serious than pointing out which tech company is the bully.
Samsung has a pretty clever ad campaign here. These ads are running in a few newspapers around the country. In my opinion, those who will probably view these ads will be people who are late adopters and may be thinking about purchasing their very first smart phones or purchasing one as a gift. Smart on Samsung, if they recognize this potential. But in reality too much negative feedback has been created with the ruling against Samsung in their copyright case with Apple.
Just move on and stay away from that whole debacle. Yes, any press is good press, but public opinion has already swayed in favor of Apple. It will take a much stronger push than a comparative ad between the Galaxy and the iPhone to change that. If your phone is really strong in features and supposedly leap years ahead than the iPhone, use the phone as your tool. Not words. Show off your phone in action. Create the desire.