The marketing budget for the Dark Knight Rises is being well utilized by Warner Brothers. With the movie coming in a few weeks, Warner Brothers, placed this 3D Billboard Ad on Sunset and La Brea in Hollywood. This is not actually graphic with elements spewing out, but an actual hole in the billboard with pieces of billboard spewing out.
This screams ACTION! Movie billboards should convey the proper attitude about action/adventure movies. This hits it on the head what Dark Knight Rises moviegoers will expect about the movie. Hopefully, the other big action movie this summer, The Expendables 2, will follow with this strategy. Imagine billboards placed all over the country with past action heroes flexing and blowing things up.