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Monthly Archives: July 2012

The Knicks somehow don’t like money all of a sudden. The NBA Tim Tebow is on the move and is now officially set on taking his talents and considerable money making clout onto the Houston Rockets. The Rockets offered a contract to Jeremy Lin that was unbelievable to say the least. $25 million for 3 years. Simple right? Nope, a $5 million second year that jumps to $15 million in the final year. Accepting this contract means the Knicks face a luxury tax for being over the budget as well. Amazingly played, Houston.

As fast as Linsanity grew to a fever pitch in New York, the exit went to the 11th hour before he officially became a Houston Rocket. Speculation abounded for whether the Knicks would decide to keep Jeremy Lin in a blue and orange uniform. They made a basketball decision, a good decision for their team but clearly is something that is not going to be appreciated by the already rabid New York Knicks fans.

Face facts, Jeremy Lin prints money when he is in the court. Whether it be because he is Asian, or the personification of the American dream of personal struggle to riches, Jeremy Lin was the hot topic for much of the second half of the 2011-2012 NBA Season. MSG sells out on a regular basis, but it was different. Fans didn’t want to see the Knicks just for the Knicks, their asses were on those seats for #17. The same jersey that was #2 in total sales for the NBA. More than Koba and Lebron. More than Melo and Amar’e at 5 and 11, respectively.There was true buzz in the air for the Knicks for once.

We won’t know till halfway through the 2012 season if Jeremy Lin is really legit or just really lucky. But I know that in Houston he is about to be the face of that team. How is it that the Rockets become the center for Chinese NBA stars with Yao Ming and now Jeremy Lin? Some would say it’s a small market town in terms of business and endorsement, but it’s the 4th largest city in the USA, and about 6% are of Asian ethnicity. Jeremy Lin will have no problem transferring his considerable financial success for the Rockets.

Media attention was there for Yao Ming, if Jeremy Lin continues his success on the court, the media will pay attention to the Jeremy Lin story. Season tickets will be sold and asses will be on those seats. Advertising for the Rockets will jump tremendously as soon as the ball drops on the first game.

 

The marketing budget for the Dark Knight Rises is being well utilized by Warner Brothers. With the movie coming in a few weeks, Warner Brothers, placed this 3D Billboard Ad on Sunset and La Brea in Hollywood. This is not actually graphic with elements spewing out, but an actual hole in the billboard with pieces of billboard spewing out.

This screams ACTION! Movie billboards should convey the proper attitude about action/adventure movies. This hits it on the head what Dark Knight Rises moviegoers will expect about the movie. Hopefully, the other big action movie this summer, The Expendables 2, will follow with this strategy. Imagine billboards placed all over the country with past action heroes flexing and blowing things up.

Oh, Pitbull. How I envy thee. Walmart and Pitbull joined together in a contest to send the artist to an in-store visit at any Walmart in the USA that receives the most Facebook Likes. A few gentlemen at the website Something Awful have rallied fellow internet users to send Pitbull to a Walmart in Kodiak, Alaska. Wow. Just Wow. I bet the marketing department at RCA Records, Sheets Energy Strip, sand Walmart didn’t see this coming.

The Walmart in Kodiak, Alaska is the most remote store. The store already has more likes than it’s 6,000+ populations. Even though being a remote store, this Walmart is no ordinary Walmart. It has bear repellants on stock. Bear Repellants. On STOCK!!! This is a long way from Miami, Pitbull.