Monthly Archives: April 2009


For those who have read my blog posts about music, knows that I love Stones Throw Records. To celebrate the ongoing 2009 Stones Throw Tour, Stussy has collaborated with the legendary record label on a tour t-shirts to be sold at the tour venues and at Stussy shops worldwide. Check this out. A classic collabo. COLLABO!


Yes, I have crossed over to the darkside. Or the good side if you look at it another way. Why? I guess it was just time. I will miss my nokia e61i. Hopefully iPhone software 3.0 comes sooner rather than later cause I really want copy and paste. Anyway, i’ll have an update on a better keyboard sooner rather than later. Everything at school is crashing on Me, but I’ll definitely have something this week. See you in a couple of days.

As many of you know, Jack, the star of Jack in the Box commercials, was in an “accident” this new year. As he was leaving his office, Jack was hit by a incoming transit vehicle. A bus by any other name. What transpired afterwards was a viral marketing campaign that ran for a few months. With it came a website.

The whole idea for the marketing plan was to report the “life of Jack Box” as he was recovering from a horrific accident. Videos of the accident, first hand accounts, get well wishes from fans, and interviews with key employees accompanied the website. When he “awoke” from his coma,

What was the point? The marketing department or agency working for Jack in the Box Inc. utilized this approach to roll-out a new brand strategy for the company. Gone is the simple, but recognizable, red box with diagonal text. What resulted is a completely redesigned website, new logo, and a new more updated products & services for the chain of restaurants.

The logo is intuitive. Playful like the old one but with a much more updated and upbeat feel. Look at the tail of the “K” and you will recognize the classic smile of Jack Box.


The website was a great way to utilize the power of social networking. Many companies are utilizing twitter and facebook, but I haven’t seen a company push a complete brand strategy through social networking. Supporters can link their youtube videos, send e-mail well wishes, follow Jack’s “status” on Twitter and Facebook, and download images to show support through aim or their own personal blog. This was a well executed marketing strategy utilizing the usefulness of social networks.

I would like to see more and more big corporate companies to follow Jack in the Box’s lead. Many are still hesitant to push their marketing strategy through social networks. Even though Jack in the Box utilized social networks in their campaign, the main avenue were still television commercials. Before this decade ends, we will see one more major marketing campaign with a major utilization of social networks. Maybe the company wont devote their entire time to social networking, but any company that won’t utilize the power of this tool may not have a better effect than what Jack in the Box inc has done

I recently perused through the Giant Robot store in San Francisco and it was exactly what I thought it would be like. I’ve been a casual reader of the Giant Robot magazine for some time. Considering the economy, more about that later, I have not been on magazine kaibutsu mode for quite some time. But when I get the chance, I love reading the fine publication that Giant Robot is.

Anyway, I have been wanting to go to the store for quite a long time. When a day opened up for me I took the chance to tag along with my friends to San Francisco. That’s another post entirely. We went to the store around 3:00 and I was deadset on going to the store as soon as I saw the sign.

As I walked in I was greeted by some friendly faces. Mike, the one manning the register, was very friendly and willing to talk about anything. Some really cool people work at that store. Anyway, I saw the book table and I had to look through the collection.

I first layed eyes on the Deth P. Sun sketchbook and I was instantly drawn to the fun sketches that were published inside. I really liked the artwork and hope to see more from this local artist.


I also a book that I have been wanting to purchase for a long time. The lomography Fisheye book is something that I have had on a wishlist for a long time. Along with a fisheye lomography camera. 🙂 As it turns out, this book does not dissapoint. Some may say that lomo pictures are weird, artsy, and totally worthless. I disagree. There is a random feel to the pictures, but the streaks of light and exposure on the final picture adds to the beauty of the image.


All in all, the damage on the wallet was not as bad as I thought and it was a totally worth the experience. If you have a chance visit their website and their stores in LA, SF, and NY.


618 Shrader St.
San Francisco CA 94117
Mon-Fri 11:30-8, Sat. 11-8, Sun 12-7
(415) 876.4773